If you’ve ever wondered whether you have what it takes to succeed in real estate, this is for you. Starting a real estate career is exciting, but it’s also challenging, requiring commitment, hard work, and a willingness to grow.
Let’s dispel a common myth: Real estate agents don’t work too little and make too much. In fact, they’re some of the hardest-working professionals, and their success is well-earned.
So, what holds many aspiring agents back?
Overcoming Fear
The biggest obstacle is often fear—fear of failure or not being good enough. If this resonates with you, know you’re not alone. Most successful agents felt the same way when they started.
The difference? They took action despite the fear. Courage isn’t the absence of fear; it’s moving forward anyway. Success in real estate requires commitment, discipline, and the willingness to put in the work, even when it’s tough.
Now, let’s dive into the three essential habits you need to succeed in real estate and answer the question for yourself: Do I have what it takes?
Habit #1: Consistency
Consistency is key to long-term success. It’s about maintaining a steady effort in every aspect of your business, especially lead generation and client interactions.
Here’s a common pitfall:
New agents often focus heavily on lead generation in the beginning, which brings in clients. But once they’re busy working with those clients, they neglect lead generation. After closings, they find themselves with no new clients and must start over.
Avoid this feast-or-famine cycle by consistently dedicating time to lead generation, even when you’re busy. By balancing client service and lead generation, you’ll ensure a steady flow of business throughout the year.
Habit #2: A Willingness to Follow Proven Models
The most successful agents don’t reinvent the wheel—they master the fundamentals. At Keller Williams, we provide proven models and systems to help agents succeed.
Gary Keller’s book, The Millionaire Real Estate Agent, breaks down the strategies top agents use to build thriving businesses. These aren’t just theories; they’re practical, real-world applications.
At KW, you’ll have access to training, coaching, and tools that teach:
- Business models
- Lead generation strategies
- Buyer and seller conversations
- Team-building systems
- Productivity techniques
By following these proven models, you’ll have a clear path to success, allowing you to focus on achieving your goals.
Habit #3: A Strong Desire to Succeed
Above all, success in real estate requires a deep desire to win. Successful agents aren’t driven by complacency—they’re fueled by a need to reach their potential and make an impact.
This drive isn’t about greed; it’s about creating a life of purpose and abundance. With greater resources, agents can give back to their communities and help others on a larger scale.
If your “why” is big enough, the “how” will follow. Your personal motivation will push you to overcome obstacles and strive for excellence.
Do You Have What It Takes?
The good news is that anyone can develop the skills and knowledge needed to succeed in real estate. But the desire to succeed—that’s something only you can bring to the table.
So, ask yourself:
- Are you willing to stay consistent, even when it’s tough?
- Will you follow proven systems and models for success?
- Do you have a strong desire to reach your full potential?
If the answer is yes, then you already have what it takes to succeed. We believe in you, and we can’t wait to see what you achieve at Keller Williams!