At Keller Williams, our vision is simple yet ambitious: to be the real estate company of choice for agents and their clients. But what truly sets KW apart in the competitive real estate landscape? It’s the advantages we provide to our agents, giving them the tools, training, and opportunities they need to thrive.
Here are five key areas where Keller Williams shines and offers agents a marketplace advantage:
1. Cutting-Edge Technology
In 2018, Keller Williams made a bold move by creating an in-house technology platform designed specifically for real estate professionals. Co-founder Gary Keller spearheaded a multi-million dollar investment to ensure KW agents remain at the forefront of the industry’s technological evolution.
At the heart of this initiative is Command and Command Mobile, two innovative tools that allow agents to manage their business and clients seamlessly—anytime, anywhere. These tools aren’t just flashy gadgets; they’re built to enhance the buying and selling experience for customers while streamlining agents’ workflows.
KW continues to build and partner with the best platforms, ensuring our agents stay ahead of industry trends and deliver exceptional value to their clients.
2. Teamwork and Collaboration
At Keller Williams, we embrace the philosophy of abundance. Success isn’t a zero-sum game—it’s a win-win. KW fosters an environment where agents are encouraged to collaborate and support one another.
By working together, agents can achieve more, grow their businesses, and live bigger lives in real estate. KW’s culture of teamwork ensures that individual success contributes to the success of the larger community.
3. Industry-Leading Training
When it comes to training, Keller Williams sets the standard. Recognized as one of the top training organizations across all industries, KW provides agents with access to unparalleled learning opportunities.
From local classes to regional events and national conferences, KW ensures its agents are equipped with the knowledge and skills needed to excel. Whether you’re new to real estate or a seasoned professional, KW offers training to help you take your career to the next level.
4. Profit Sharing
KW’s profit-sharing system is a game-changer. Unlike traditional brokerages, KW shares almost half of its profits with agents who help the company grow. This program allows agents to build passive income that’s not only rewarding but also generationally willable.
Profit-sharing embodies KW’s win-win philosophy, reinforcing the idea that when the company succeeds, everyone benefits.
5. Proven Track Record
Keller Williams is the largest real estate franchise in the world by agent count, units sold, and volume sold. This success isn’t by chance—it’s the result of an amazing business model and exceptional people.
KW agents consistently rank among the top producers in their markets. Backed by a company with a track record of growth and innovation, agents can feel confident in their ability to succeed.
Final Thoughts
When you join Keller Williams, you’re not just signing up for a job—you’re joining a community that values training, teamwork, and success. With industry-leading tools, a supportive culture, and opportunities to build wealth, KW provides everything you need to achieve your goals.
At Keller Williams, we don’t just help agents build businesses—we help them build lives worth living. That’s the KW Advantage.