Have you ever wondered about the true potential of a career in real estate? Whether your dream is to sell a few homes each year or to build a thriving real estate empire, the possibilities are endless. At Keller Williams, our mission is to help agents create businesses worth owning that support lives worth living—whatever that means for you.
In this article, we’ll explore how you can go from simply holding a real estate license to building a business that affords you freedom, flexibility, and financial independence.
The 7th-Level Real Estate Team
One of the most exciting opportunities in real estate is the ability to create what Gary Keller calls a “7th-Level Team,” as outlined in his book The Millionaire Real Estate Agent.
This step-by-step model takes you from being a solo agent to owning a team that operates independently, allowing you to focus on the big picture. By following Keller Williams’ proven systems, you can create a scalable business while reclaiming your time.
The Path to Freedom
Even if your goal isn’t to build a team, Keller Williams supports you at every stage. But for agents who want to scale their business, the process often begins with the need to “buy back” their time. Here’s how that journey unfolds:
Adding Administrative Support
Once you’re stretched to the limit, the first step is hiring administrative support. This could include a marketing assistant, transaction coordinator, or office administrator to handle tasks like paperwork, basic calls, and marketing.By freeing up your time, you can focus on high-dollar activities like lead generation, listing appointments, and client relationships. With the right hire, you could double or even triple your business.
- Adding Sales Support
Next, you might hire sales support, such as Buyers Agents or Sales Agents. These professionals focus on helping clients buy or sell homes, giving you more capacity to grow your business. - Adding Lead Generation Support
Many successful teams hire Inside Sales Agents (ISAs) to handle lead generation and nurturing. ISAs focus on building and managing a pipeline of potential clients, ensuring your team always has new opportunities. - Replacing Yourself
The final step is hiring someone to run your business day-to-day. At this point, you shift from working in your business to working on your business. With the right leadership in place, your business can thrive without requiring your constant presence.
Expanding Your Vision
Once you’ve built a thriving team, the sky’s the limit. Many agents have taken their success to new markets across the U.S. or even internationally. This process, known as expansion, allows you to duplicate your winning strategies and create additional income streams in other areas.
Keller Williams provides the tools, systems, and training to help agents succeed in multiple markets. The result? Truly limitless opportunities to grow your business.
Support Every Step of the Way
Even if you’ve never hired or managed a team before, you’re not alone. Keller Williams offers classes and training to teach you how to hire, train, and retain top talent. Whether your goal is to grow a small team or expand across the globe, KW has the resources to help you succeed.
Living Your Life by Design
At Keller Williams, it’s about more than just selling homes—it’s about building a life by design. Whether your dream is to achieve financial freedom, reclaim your time, or create a lasting legacy, KW is here to support your journey every step of the way.
The question is, what’s possible for you in real estate?