What makes you love working for a company?
For many, it’s not just the job or the paycheck—it’s the culture. It’s that invisible force that makes a company feel less like a workplace and more like a family. At Keller Williams, we believe a company should be more than its bottom line. It should be a community you’re proud to be part of.
We often say, “People come to Keller Williams for the opportunity, but they stay for the culture.”
While many companies claim to have a great culture, Keller Williams backs it up with action. Here are three ways we show we’re serious about being a great place to work.
1. RED Day: A Day of Giving Back
RED Day, which stands for Renew, Energize, Donate, is Keller Williams’ annual day of service. Every May, KW associates across the globe trade their usual work attire for RED Day shirts and dedicate a full day to serving their local communities.
Real estate is a deeply local business, and RED Day allows agents and leaders to make a tangible difference in the neighborhoods they call home. Whether it’s volunteering at shelters, planting community gardens, or organizing food drives, RED Day is a testament to KW’s commitment to giving back.
2. Family Reunion: A Celebration of Connection and Growth
Family Reunion is exactly what it sounds like—a gathering of your Keller Williams family from all over the world. Held annually in a major city, this week-long event combines learning, networking, and celebration.
At Family Reunion, you’ll have the chance to:
- Attend keynote presentations and training sessions designed to elevate your business.
- Learn from KW co-founder Gary Keller about the company’s performance, future goals, and real estate market trends.
- Network with agents from across the globe and expand your referral network.
One of the highlights of Family Reunion is the Inspirational Breakfast. This event showcases the heart of KW culture through moving stories of agents making a positive impact in their communities. It’s a powerful reminder of the shared mission that binds us together.
3. KW Cares: A Safety Net for Our KW Family
KW Cares is Keller Williams’ 501(c)(3) nonprofit organization. It’s a fund built to support KW associates and their families in times of crisis. Through donations made by market center agents and staff, KW Cares provides financial assistance to those facing unforeseen hardships, such as medical emergencies or natural disasters.
This program reflects the core belief that at KW, we’re not just colleagues—we’re family. KW Cares ensures that no one in our community has to face life’s challenges alone.
More Than a Career: A Life Worth Living
At Keller Williams, our mission is simple yet profound: To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
From RED Day to Family Reunion to KW Cares, these initiatives are just a few examples of how KW fosters a culture of care, community, and connection.
Wouldn’t you love to be part of a company that not only helps you achieve professional success but also creates a meaningful and supportive environment?
At Keller Williams, it’s not just about what you do—it’s about who you become. We can’t wait to welcome you to the KW family.