Starting a career in real estate is exciting, but it’s also challenging. In fact, 70-80% of new real estate agents leave the industry within their first year. Why? Many don’t receive the guidance, training, and support needed to succeed.
That’s where Keller Williams comes in. At KW, we’re not just a real estate company—we’re a training and consulting company that invests in our agents’ growth. Our mission is to help you build a sustainable, profitable real estate business and become the best version of yourself along the way.
Why Keller Williams Training Matters
Gary Keller, co-founder of KW, has said it best: “Keller Williams is a training and consulting company disguised as a real estate company.” This philosophy has earned KW recognition as the #1 training company in the world across all industries.
Our focus isn’t just on the homes you sell but on the person you become and the business you build. By equipping our agents with world-class training, we empower them to succeed in any market, grow professionally, and achieve their goals.
Core Training Programs at Keller Williams
Here are some of the transformative training programs available to KW agents:
Ignite 2.0
- Objective: Propel agents into immediate productivity.
- Duration: Nine weeks.
- Key Features:
- Foundational real estate content.
- Productivity-based exercises.
- Scripts, tracking systems, and job aids.
- Two sections: Spark (get your first appointment) and Elementals (lead to a closed contract).
Win with Buyers
- Objective: Build a successful buyer-focused business.
- Duration: One day.
- Key Features:
- Master the Seven-Step Buyer Service Cycle.
- Learn proven models and techniques for converting leads into clients.
- Create a high-level customer experience.
Win with Sellers
- Objective: Grow a thriving listing business.
- Key Features:
- Follow the Seven-Step Seller Service Cycle.
- Learn pre-qualification, conversion, and objection-handling strategies.
- Build systems to attract leads and set goals for consistent growth.
Quantum Leap
- Developed By: Gary Keller.
- Objective: Achieve a purposeful, abundant life.
- Key Features:
- Learn principles and disciplines for success.
- Explore models and exercises to uncover your true potential.
BOLD (Business Objective: Life by Design)
- Objective: Transform your business and personal life.
- Duration: Seven weeks, offered four times per year.
- Key Features:
- Combines coaching, accountability, and community support.
- Focuses on creating sustainable, predictable business growth.
- Equips agents with tools to consistently achieve personal and professional goals.
A Culture of Continuous Learning
At Keller Williams, training isn’t just a one-time event—it’s a way of life. Every KW office features a dedicated training room and a full calendar of local, regional, and national classes. Whether you’re a new agent or a seasoned professional, we have resources to help you grow at every stage of your career.
Final Thoughts
Owning a business is challenging, but it’s also incredibly rewarding when you have the right support. At Keller Williams, our training programs are designed to equip you with the skills, knowledge, and mindset you need to succeed.
If you’re ready to take your real estate career to the next level, Keller Williams is here to guide you every step of the way.