Choosing the right real estate company is one of the most important decisions you’ll make as an agent. It’s not just about finding a place to hang your license—it’s about aligning with a brokerage that will support your growth, success, and career goals.
If you’re planning to interview with multiple brokerages or are considering Keller Williams, here’s a list of essential questions to guide your decision:
1. What Is Your Commission Split, and Does It Cap?
Understanding how much you’ll pay your broker is critical. Ask about the commission split and whether there’s a cap on what you owe annually.
For example, Keller Williams operates with a CAP model, meaning agents pay up to a certain amount per year and then keep 100% of their commission. Not all brokerages have this system, so compare what you’d pay at different companies for various sales volumes (e.g., $3M, $5M, or $10M).
2. What Training Do You Offer for Agents at All Levels?
Ask to see the brokerage’s training calendar. A strong brokerage should provide a variety of training opportunities—not just for new agents but also for experienced ones.
Look for a company that supports you throughout your career, ensuring you continue to grow and adapt in the industry.
3. What Are the Office Fees, and What Do They Cover?
Cheaper isn’t always better. Consider what you’re getting in return for the fees you pay. For instance, if one company offers robust tools and training that help you close more deals, it might be worth paying slightly higher fees than a company that offers minimal support.
4. What Is Your Market Share in the Community?
Market share matters. Joining a brokerage with a strong local reputation makes it easier to establish yourself as an agent. Ask about the company’s visibility and how well-known its agents are in your market.
5. What Mentorship or Coaching Programs Do You Offer?
Mentorship and coaching are invaluable, especially when starting out. Personalized guidance can help you accelerate your growth and avoid common pitfalls. Ask about the availability of coaching programs and how they work.
6. Will You Teach Me How to Generate Leads?
Lead generation is the lifeblood of a sustainable real estate business. Look for a brokerage that prioritizes teaching you how to consistently find leads, rather than simply handing them to you.
7. What Is the Company Culture Like?
Culture is a huge factor in choosing a brokerage. Does the company’s mission and values resonate with you? Do you see yourself fitting in with the agents and leadership? A positive culture can make a significant difference in your career satisfaction.
8. What Company-Wide or Regional Training Events Are Offered?
National or regional events, such as Keller Williams’ Family Reunion and Mega Camp, provide opportunities for advanced training and networking. These events can help you stay on top of industry trends and build connections with agents from other areas.
9. Does Your Company Own Its Technology?
Technology is reshaping real estate. A brokerage that owns and develops its technology—like Keller Williams’ Command platform—has the flexibility to adapt quickly to industry changes and provide cutting-edge tools to its agents.
10. Does Your Company Have Agents in Other Markets?
A national or international presence is a significant advantage. If you have a client moving out of state or even out of the country, a larger brokerage makes it easier to refer them to another agent in your network—and earn a referral fee in the process.
Final Thoughts
The right brokerage can make all the difference in your real estate career. While no company can answer every question perfectly, a brokerage that excels in these areas is likely a great fit.
At Keller Williams, we pride ourselves on our training, culture, technology, and agent support. So, if the answers you’re hearing align with this list, you’re probably talking to someone at KW.